SKODA YETI TAKES TOP SLOT IN DRIVER POWER – THE UK’S MOST IMPORTANT CAR OWNERSHIP SURVEY
Skoda has dominated the 2012 Auto Express Driver Power car ownership survey with its Yeti SUV in top spot, the Superb family car second and the Octavia in fourth.
This is the second year running that Skoda has topped Driver Power with this year’s rankings a reverse of last year, when the Superb came first and the Yeti second.
Steve Fowler, Editor-in-Chief of Auto Express, said: “Skoda clearly knows a thing or two about keeping its customers happy. It builds cars people love, while its dealers do all they can to please owners. Skoda’s advertising says that it’s the manufacturer of happy drivers – this year’s Driver Power survey shows it’s right!”
New for this year’s Driver Power survey was a technology category, asking car buyers to rate the quality of their in-car gadgets. British-built Nissans dominated the top of the tech chart with the Juke in first place and the Qashqai in fourth.
There was more good news for British car makers with the Jaguar XF continuing its strong run in Driver Power with a fifth place this year. Last year the Jaguar XF was named the most successful car in ten years of Driver Power surveys.
Steve Fowler commented: “We know car buyers are seeing in-car technology as an increasingly important part of their car and car buying, while car makers are putting more efforts into gadgets and gizmos – Ford, for example, refers to itself as a technology company rather than a car company these days. But Ford has some catching up to do as Nissan is the company currently doing the most to impress its customers with in-car tech.”