A NEW MARQUE PLAN AND 14 NEW MODEL LAUNCHES WITH ONE AIM: TO MOVE UP THREE PLACES IN THE WORLD CAR MARKET

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Peugeot has launched a new Marque plan, stating its goals for 2015. To move up 3 places in the world car market. To establish the Peugeot marque as the benchmark for style. To become the leading manufacturer for mobility services. In order to achieve these goals, Peugeot is relying on a new product strategy, new style lines, new mobility services and a new visual identity. A twin product offensive Peugeot will reaffirm its excellence...