The all-new Kia Sportage will show a dramatic shift in design direction when it makes its world premiere at the Geneva Motor Show on 2 March, 2010.

Embodying Kia’s new visual dynamism, all-new Sportage is a fresh, bold, athletic and sporty design that blends the key features of an SUV – the commanding driving position, heightened sense of security and raised ground clearance – in a sleek and urban-friendly design.

Longer, lower and wider than the previous generation model, all-new Sportage will offer more space for people and cargo, with improved ride quality thanks to a longer wheelbase.

Michael Cole, Managing Director of Kia Motors (UK) Ltd., said: “Sportage was the car that really made the breakthrough for Kia in Europe and the all-new version will make people sit up and take notice just as the original did. I am convinced it will begin a remarkable new chapter in the Kia story.”

The all-new Sportage comes to the UK later this year, with a range of highly competitive diesel and petrol engines.

The world premiere of the all-new Sportage will take place at 08.45 on 2 March, 2010 on the Kia Stand (No 6441) in Hall 6 at the Geneva International Motor Show.