AUDI A1 IS NAMED WHAT CAR? CAR OF THE YEAR 2011

Premium subcompact hatchback makes the leap from Most Exciting Car of the Year to What Car? Car of the Year in its first 12 months. A1 is “the right car at the right time, combining desirability with ability” according to What Car? judges as it wins Car of the Year The Audi premium hatch is dubbed “the ultimate downsizer’s transportation” by the panel of What Car? journalists and scoops Supermini of the Year TT cruises to its...

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AUDI A1 QUATTRO PROTOTYPE MAKES A CHILLING DEBUT

Developmental version of forthcoming all-wheel-drive premium subcompact hatchback is tested on snow-laden roads around Montreal Newcomer will ensure quattro has full representation across the Audi range An Audi A1 quattro prototype that brings all-wheel-drive to the premium subcompact hatchback segment for the first time is currently undergoing a baptism of fire grappling with freezing conditions on Canada’s densely snow-packed roads....

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New Audi 3D A1

Advanced recognition software allows customers to fully explore a three-dimensional virtual A1 in Audi Centres and at home Audi Centres nationwide take delivery of ‘Augmented Reality’ kiosks that enable customers to closely examine the A1 before ‘physical’ showroom demonstrators arrive in the autumn By downloading special software from www.audi.co.uk and printing out a ‘MagicSymbol’ the same special effects can be replicated at home...

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